Vehicle wraps are growing in popularity, and for good reason! The Outdoor Advertising Association of America (OAAA) says that more than 95% of Americans are reached by media targeting vehicle drivers and passengers. According to Cox Communications, 47% of 18-34 year olds found car wraps especially memorable. And in a study done by Arbitron Inc., vehicle wraps only cost $0.35 per thousand impressions compared to $21.46 for magazines and $23.70 for television! Even if your just changing the color of your vehicle, the benefits of wrapping vs. painting can save you 35-50% on total cost AND the flexibility to remove the vinyl and return to the original color whenever you choose!
So how much does it cost?
We use only 3M and Avery wrap and vinyl products for our vehicle lettering. Both 3M and Avery are the top brands when it comes to quality and color. Most of our wraps, including printed graphics, cost $10 per sq/ft which covers the material and installation. Additional costs may include design fees or difficult to wrap items. If your getting quotes for less than this, they are either using low grade materials which will FAIL in durability very quickly or they are cutting corners such as not laminating the film (laminate provides extra protection from the environment and harmful UV rays that can damage the ink).